Friday, January 26, 2007

ecommerce a channel or a segment

How would you position ecommerce in a multi-channel company selling to customers (both b2b and b2c) from their web-site and through one or more of the channels (retail stores, sales teams, telemarketing, resellers etc)? So, far I have known several companies where I found internal conflicts to the extent that it signifcantly hurts the sales, brand and customer satisfaction.

Why does is happen and what to do about it? What is the right way to think about it, and who has done it best? More later.

Saturday, January 13, 2007

Few words on me

This blog is for sharing ideas with professionals who deal with interesting problems in marketing, strategy and operations - in traditional and new economy internet businesses. It is not intended to be a marketing page for my accomplishments. But here is some of that anyway so that you know who I am and what makes me qualified to have thought provoking discussions.

I have a proven track record of building on-line businesses within large companies:

· Built direct to customer ecommerce business unit for and led growth to $125 mm
· Launched eCommerce channel for Kinko’s and integrated with stores to reach web sales to $200 mm
· Conceptualized and launched two new on-line marketplace ventures each growing to >50 mm units
· Identified and delivered to clients $200 mm savings through deal negotiations & spend management

I have experience as a business lead, functional lead and a consultant:

· P&L Management experience of $100mm+ business unit
· Functional Lead in Marketing, Strategy, and Operations
· Management consulting and strategic services to a broad clientele

I offer expertise in key areas of strategy, marketing and operations:

· Strategy: Corporate Strategy, Functional Strategies of Markets/Product/Pricing/Channels/Sales
· Marketing: Marketing Mix, On-line/Off-line/Direct Marketing, Web-User Experience, Branding, Promotion
· Internet: e-Commerce, On-line Advertising, Search/Match, Social Networking, eMarketplace, eProcurement

I held several leadership positions in leading companies:

· VP & General Manager, eCommerce Channels, Monster.Com
· Vice President, Marketing and Strategy, Standard Register
· Sr. Director, Product Management -eCommerce Integration, Kinko’s
· Strategy Management Consultant, Mitchell Madison Group
· Technology and Hi-Tech Marketing at Honeywell, EMRC

I offer intellectual prowess and advanced academic credentials:

· MBA, UCLA Anderson School of Management
· MS and M.Eng. University of California, Berkeley
· B.Tech, Indian Institute of Technology, Kharagpur

...and I am a:

· ‘Big Picture’ visionary yet ‘hands-on’ detail orientation
· Collaborative team player yet highly focused on results
· High energy, self-starter, life loving, ambitious, not intimidated